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IMAX — the best movie experience in area — getting better at the Tropicana's Quarter

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Posted: Wednesday, March 13, 2013 11:04 am

The best movie-going experience in South Jersey is about to get better. The IMAX inside The Quarter at the Tropicana Casino and Resort is temporarily closed so it can revolutionize its theater experience with major upgrades.

The region’s only giant-screen, certified IMAX theater will now feature a state-of-the-art digital projection system with an enhanced surround-sound system complete with brand-new speakers, a new screen, renovated seating and an expanded menu at the concessions stand.

“Every one of these changes will enhance the viewer experience,” says Steve Callender, Tropicana general manager, in a statement. “We are especially excited about our all-new proprietary 55-foot x 75-foot screen, which is specifically designed to deliver superior visual impact through uniform brightness and minimal ghosting.”

The theater is closed through Tuesday, March 26, and is tentatively scheduled to reopen Wednesday, March 27, with “G.I. Joe: Retaliation.”

The Tropicana will celebrate the first week of reopening by offering moviegoers discounts at Seaside Café and Fiesta Buffet plus 50 percent off admission at Boogie Nights on Friday, March 29, by presenting ticket stubs.

Guests are also encouraged to sign up for a free IMAX rewards card to earn points toward free and discounted items with each IMAX ticket purchase.

The conversion to a digital IMAX experience comes on the heels of the theater being certified by the Giant Screen Cinema Association in the fall. The 3D-capable theater became the first official “Certified Giant Screen” in the region. The program was developed to differentiate the giant screen experience and the premium, immersive movie experience it offers and sets cert4ain theaters apart from others and informs consumers about what kind of experience they can expect.

A survey of nearly 5,000 consumers confirmed that people want movies on a bigger screen, with nearly 70 percent saying knowing a screen was certified as a giant screen would favorably impact their decision to go.

The minimal requirements are that a screen is 70 feet wide and at least 3,100 square feet, which the Tropicana easily met.

Future IMAX releases include “Star Trek: Into Darkness,” “Iron Man 3,” the new Superman movie “Man of Steel,” “300: Rise of an Empire” and more. It will be interesting to see which of those — if not all — will come to A.C.


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