Trump Plaza Hotel and Casino, most people thought, would have been in a new owner’s hands by summer. But with the sale of the casino off — or at least postponed — the Trump management team is making some big changes in hopes of the casino having a strong summer season.
For starters, even though Trump Plaza announced last year that it would not reopen its Beach Bar, the popular outdoor party spot will be back in business Memorial Day weekend and will remain open into September.
“The Beach Bar at Trump Plaza has been a major tourist attraction at the center of the Boardwalk for years, and we are thrilled that we are able to bring it back this summer,” says Kathleen McSweeney, senior vice president of marketing for Trump Entertainment Resorts.
Consistently the best beach bar in town since beach bars debuted on the Atlantic City scene, the large space will be almost completely rebuilt since much of the structure was left on the beach to feel the brunt of Hurricane Sandy and the winter.
With a great menu, the Beach Bar will offer buffalo chicken dip, bang bang shrimp, steamers, salads, fish and chips, cheeseburgers, sandwiches and much more, including an extensive specialty drink menu. Live music and DJs will also return to keep things lively.
The Beach Bar will be open every weekend starting May 24 through June 8, and then will be open daily starting June 14. Breakfast will be available daily starting June 27.
One thing is for sure: Executive Chef Les Bender, a one-time chef of the year by the South Jersey Professional Chefs Association and one of the best executive chefs in the city, has been busy with his staff creating and redesigning menus throughout the property.
Liquid Bar, which has always been strictly what it sounds like — a place to get alcohol — will now become a bar/restaurant with a focus on burgers and tacos. The menu will include the New Yorker Burger ($7.95) with crisp applewood bacon, cheddar cheese, lettuce and tomato; the Philly Burger ($7.95) with provolone cheese, fried peppers and onions; spicy beef tacos ($6.95) with Jack cheese, lettuce, onion, tomato and salsa; pork pernil taco ($6.95) with pickled onions, lettuce, tomato, queso fresco and salsa; and the shredded chicken taco ($6.95) with Manchego cheese, lettuce, tomato and tomatillo salsa, $6.95. Diners will also be able to enjoy crab cakes, buffalo wings, onion rings and fries. The new menu will debut Memorial Day weekend.
After a long hiatus, Trump Plaza will bring back its buffet, renaming it the Back in the Day Buffet and charging just $7.98 for lunch and dinner, making it the lowest priced buffet in the city, beating out Atlantic Club Casino Hotel’s $9.99 buffet. The daily-changing menu will feature buffet staples, a carving station with roasted turkey and bone-in-ham, a cold station with a variety of salads, rotating chicken, fish, seafood, pasta and other entrees such as a chipotle BBQ chicken, a casino-crusted salmon, rigatoni Carbonera, meatballs Della Nonna and mussels marinara. Sides include macaroni and cheese, mashed potatoes and old-fashioned sage stuffing. The discount includes $2 off with a free Trump One card. The buffet will open June 5.
Max’s Steakhouse, which has always been a solid steakhouse and may be the longest-running steakhouse in town, is being renamed Max’s Prime Steakhouse and will feature a new menu debuting in late June. The upscale steakhouse will feature hand-selected Max’s Butcher Cuts including filet mignon, slow-roasted prime rib — the main feature of the restaurant — as well as grilled pork chop with braised red cabbage and Apple Jack sauce, ponzo-glazed salmon with littleneck clams, whole Maine lobster, summer flounder, soups, salads, sides, desserts and more. Classic appetizers such as Oysters Rockefeller and clams casino round out the menu.
Jezebel’s, the casino-floor bar, will be repositioned as a sports bar.
And the Plaza will also be the place to check out 165 new slot machines, such as Jaguar Princess, Triple Time Progressives, Firehouse Hound, Candy Bars, Take the Cake, Monkey Works, Quick Hit Fever, Black Gold, Wicked Winnings, Mummy, Superman, Cash Express Gold Class, King Kong, Sphinx, NASCAR, Cheers, Wicked Witch, Super Monopoly, and Godfather.
The popular Italian buffet will return to Roberto’s this summer, most likely in June, and will feature a variety of antipastos, classic Italian entrees and pasta dishes.
And there will even be entertainment as Beatlemania Now, an excellent Beatles tribute that was at the Plaza last summer, returns July 2 to Aug. 31.
“In addition to the Beach Bar, we’ve added several other new food and beverage offerings to the property, ranging from the fun and casual Back in the Day Buffet to the new dishes on the Max’s Prime menu,” McSweeney says. “The formula for Trump Plaza this summer is simple: a lot of fun, great variety, and affordable price points — all in the heart of the action.”