It'Sugar gets a makeover; Pier Shops bring in new stores, food options - Atlantic City Entertainment | Atlantic City | Atlantic City Events | Atlantic City |

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It'Sugar gets a makeover; Pier Shops bring in new stores, food options

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Posted: Wednesday, May 15, 2013 3:00 am

The Pier Shops at Caesars is amping things up to get more crowds in there this spring.

For starters, one of its most successful retail outlets — It’Sugar — recently unveiled a new look to maintain its status as Atlantic City’s most popular candy emporium and the retailer’s top performing store in the country. With a new, modern, open shopping environment boasting new lighting, graphics, fixtures and decor, It’Sugar received a sweet facelift.

The massive Lucy the Elephant made out of candy is gone. Now, the store boasts a modern sexy, fun decor, offering everything from oversized gummy bears and candy bars to adult-themed candy.

Just steps from It’Sugar, a new venture, Cellairis, is now open, providing customers with innovative and fashion-forward cases and accessories for their mobile devices and tablets. Recently ranked No. 9 on Franchise Times “Fast 55” and quickly approaching the opening of its 700th store location. Cellairis is located next to the popular Apple store located on the first floor.

Other additions to The Pier Shops lineup includes Auntie Anne’s pretzels and Cinnabon, which will open jointly across the way from Apple on the first level around Memorial Day. Cinnabon has grown into a worldwide phenomenon, and now Atlantic City can have both cinnamon sugar pretzels and Cinnabon Bites all in one place.

Other new additions expected this month include Bare Feet Shoes, Health Kingdom and Shoe Be Do.

Also, check out some new items at Stephen Starr’s The Continental and Buddakan. The staff is always doing amazing menu additions, the most recent being fruit-infused cocktails and toasted marshmallow-dipped strawberries and Buddakan. Plus, a litlle Insider’s Tip: the mushroom risotto served with the seared tuna is one of the best risottos in town.


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