A winter wonderland has landed at Boardwalk Hall in Atlantic City, and the best part about it is — it’s free. After a successful run with Duality, the 3D light and sound show displayed on the facade of Boardwalk Hall, its producers have updated the show to honor the colder months.
Moment Factory created the snowy sensation, entitled Winter Sweet, which debuted Dec. 1, to welcome the new season. The shows are commissioned by the Atlantic City Alliance, the nonprofit entity funded and overseen by the city’s casinos.
“We really wanted to celebrate the beauty, the magic of the winter season,” Moment Factory Producer Genevieve Forest says. “The ACA gave us a lot of liberty for the first show, and they’re giving us even more with this one. That was truly a gift for the creative team.”
Winter Sweet is a seven-minute show that will play every 30 minutes nightly at Boardwalk Hall starting at about 6 p.m. and lasting until about 9 p.m.
The light and sound show is part of ACA’s mission to bring more free attractions to Atlantic City. Artlantic: Wonder, the art parks/public meeting spaces which debuted to the public in mid-November, is another piece of that mission.
People are certainly responding and are coming out in droves to see the new free sights in the city. The ACA estimated at least 200,000 people saw Duality after conducting nightly head counts, and the Alliance hopes for the same for Winter Sweet.
“If you don’t see it, you’re missing something special — some of the world’s top artists in visual light, in original orchestrated music and composers have come together in Atlantic City on this beautiful historic hall,” ACA Chief Strategy and Communications Officer Jeff Guaracino says. “They’ve created a show just for Atlantic City, for Atlantic City residents, for our workers … and also those important people called tourists.”
Guaracino stressed that especially after Hurricane Sandy tore through the shore, the city needs people to visit now more than ever. And what better way to spend your visit than by taking in the festive sights and sounds of Winter Sweet.
“We knew that the whole point of bringing people to the Boardwalk was not just during the busy summer months, but it’s supposed to be all year long and you have to keep people’s imagination going,” Guaracino says. “We really wanted to make sure we gave people a real reason … to come to the Boardwalk.
Because the show features so many actions, characters and delights, it helps to see it more than once so you don’t miss anything. From making it look like Boardwalk Hall is crumbling before your eyes, to seeing a great winter wonderland with a train, little elves and ballerinas dancing in the windows, there is plenty to entertain the whole family.
The show will certainly put you in a festive mood, with a magnificent original score by composer Vincent Freeworm.
Most of the characters and elements of the show were created by filming more than 100 miniatures in front of a green screen and then transitioning them into the show with 3D mapping effects, Moment Factory Art Director Mareike Lenhart says. Motion Designer Charlotte Risch brought life to the characters and elements in the show.
With gingerbread houses and trains carrying loads of candies and toys, Lenhart says their mission was to stay in the sweetness of winter, but create more than one act in the show to create an elegant and fun experience.
If you’ve seen Duality, you won’t want to miss Winter Sweet. The creative team used completely different visual techniques this time around to keep the crowd engaged and enjoying every minute of it.
Guaracino added there are hints throughout Winter Sweet of what is to come in the future from the 3D sound and light team at Moment Factory. ACA’s goal is to have a library of shows to play for the public in Atlantic City, and come springtime we may get to see the next feature.